Ranchers conference corrals social media course

Nevada ranchers will be getting a lesson on rounding up social media at their annual convention in Sparks Nov. 11-13.

Nevada Cattlemen Executive Director Meghan Brown said it's important for beef producers to know how things like Facebook, Twitter and blogging work.

"We want to tell them how it works, why it's important and give tools to those who want to participate," she said. "It's all part of having a new networking and new information sources."

The Pfizer's Cattlemen's College will provide informtation about how social media work and how cattle producers can use the media to track what's being said about the beef industry.

Early registration closes on Tuesday for the 74th California-Nevada Cattlemen's and CattleWomen's annual convention and trade show Nov. 11-13. Early registration carries a $5 discount on the events and meals.

More than 250 cattlemen and women have attended past conventions.

The convention will allow the assocation's policy committees to meet and establish platforms on private lands, public lands, livestock issues and animal health, taxtation, research and education.

Speakers include Air Quality Extention Specialist Frank Mitloehner of the University of California, Davis, who will discuss livestock's impact on air quality. Colorado State University wildlife conservation professor Richard Knight will talk about ranchers role in building bridges between rural and urban communities.

David John and the Comstock Cowboys are scheduled to perform for the convention dinner.

For more information, visit www.nevadacattlemen.org, e-mail nca@nevadabeef.org or call the association at (775) 738-9214.