Carson City-based Shoe Tree Brewing Co. recently won two gold awards in the second annual Craft Beer Marketing Awards, known as the “Crushie” awards. The CBMAs, established in 2019, is a global competition that focuses on “excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies,” according to a June 1 press release. The 2021 CBMAs consisted of 33 categories evaluated by a panel of over 300 industry professional judges. Most notably new for this year’s competition are two special categories that reflect recent events: “Pandemic Marketing,” which looks at original marketing undertaken during the COVID-19 outbreak, and “Human Rights,” to celebrate those who support the fight for equality for all via different forms of marketing and design.
Gingie Gingerbread Brown Ale; art by Matthew Lundahl.
A total of 196 awards were presented this year — 65 Platinum winners, 117 gold and 14 silver. Shoe Tree’s two golds came in the category of Best Can Design, 16-20 oz, for its Honey Punch In the Nose Lager and Gingie Gingerbread Brown Ale, both designed by artist Matthew Lundahl. Go to craftbeermarketingawards.com to see the full award list.
Gingie Gingerbread Brown Ale; art by Matthew Lundahl.
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