Last week, Bally’s Corporation kicked off its rebranding of Montbleu Resort Casino & Spa by changing the property’s name to Bally’s Lake Tahoe Casino & Hotel. According to a Bally’s press release, the property-wide rebrand will be complete by the second quarter of 2022, with new dice, cards, gaming chips, table game layouts, and both interior and exterior signage. “We are proud to bring the Bally’s brand to Lake Tahoe, and it’s an exciting time for our customers and team members,” George Papanier, president of retail at Bally’s, said in a statement. “I’d like to thank the State of Nevada for its collaboration throughout this process, and I’d also like to recognize our team members for their contributions to this significant endeavor.” The all-new Bally Rewards, a four-tiered card program, and guests can pick up their new players club cards. All existing rewards will be transferred to members’ new rewards cards.” The rebrand comes after Providence, Rhode Island-based Bally's acquired the Montbleu property from Reno-based Caesars Entertainment in April. The acquisition had been in the works for over a year. In April 2020, then-MontBleu owners Eldorado Resorts announced it would sell the property, as well as the Eldorado Shreveport Resort and Casino in Shreveport, La., to Twin River Worldwide Holdings for $155 million. The transaction was conditioned upon consummation of the $17.3 billion Caesars Entertainment-Eldorado Resorts merger, which closed later in 2020. As part of the deal, Twin River Worldwide Holdings acquired rights to the Bally’s name from Caesars and eventually changed its company name to Bally’s Corporation — hence the impending change at MontBleu. Bally’s will announce official plans for a grand opening celebration in the first quarter of 2022.
