Downtown Minden on Saturday.
Photo by Kurt Hildebrand.
The Cultural Corridor, including Carson City, Carson Valley, and Virginia City, was awarded $631,350 to establish a not-for-profit organization to spearhead development and to hire an executive director to manage organizational projects.
These funds will also support branding of the Cultural Corridor with wayfinding and interpretive signage, helping visitors navigate through the region, website and app development, research, professional development, and public art installation in each of the Cultural Corridor communities.
“As Lt. Governor, I have made it my mission to travel our state and visit the communities that contribute to our state’s culture and history. While on the road, I have met many passionate tourism partners who strive to make a difference in their communities,” said Lt. Gov. Stavros Anthony, who is chairman of the Nevada Commission on Tourism. “The 3D projects not only boost the economy but influence a sense of pride throughout the community.”
The corridor is one of Destination Development projects to expand tourism offerings in rural Nevada communities.
Travel Nevada’s Destination Development Design Project is a long-range, tourism-based community planning program providing rural communities across Nevada the opportunity to expand their tourism economies. Selected destinations complete six months of consulting that will provide guidance and recommendations for growing tourism in a way that is authentic, sustainable, and supports the community’s culture, heritage, and character.
The projects awarded today were the second cohort of participants. Their applications were reviewed and evaluated by a panel of experts, including representatives from Governor’s Office of Economic Development, Nevada Arts Council, Nevada Division of Outdoor Recreation, Nevada Small Business Development Center, Bureau of Land Management, and Travel Nevada.
